Lookin’ Good Girl: Etsy – more than just handmade goods

Etsy is an retail web-store focused on handmade or vintage items, supplies, as well as unique factory-manufactured items.


Many of the items found on Etsy website can cover a wide range including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys.

In Canada, Etsy’s team has taken a pro-active approach to showing that beyond the Etsy brand, each store has a great seller story.  With that in mind, Fat Girl Food Squad went out to investigate how two sellers (Gucci’s Goodies and Love Love Me Do both from Toronto, Ontario)  are using Etsy to their advantage and their advice for this upcoming Valentines Day.

(1) Have you always had an online shop and why did you choose Etsy?

Sarah Carter from Love Love Me Do:   Etsy is my first online shop. I started it about 6 months ago. I choose Etsy because it an international marketplace that offers unique goods and highlights the crafts people well. Etsy is well run with a clean looking and intuitive user interface. Furthermore, it is a household name. I like that many people have not only heard of Etsy, but have shopped on it before and were pleased with the results. Etsy is a trusted name.

(2) Etsy seems to have a very strong community surrounding it.  How has that affected your business?

Laura Giovannucci of Gucci Goodies:  It has definitely changed my evenings that’s for sure.  I have lots of local people contacting me for orders for themselves or loved ones. I have a day job so when I get home most weeks I have a baking order to look forward to.  It is so satisfying to have returning customers too.  Some returning customers are form out of the country buying for their loved ones in the G.T.A.

(3)  How easy is it to set up shop on Etsy?

Laura Giovannucci of Gucci Goodies:  It is extremely easy! I find as long as I have my description write up and a great picture I am ready to go. Everything is self-explanatory and very user friendly, email reminders to pay your bill is amazing and the option to using PayPal is the best.

(4) Tell me more about your business and how did you what you do?

Sarah Carter from Love Love Me Do: A close friend of mine asked me to design her wedding invitation. It was such a fun, engaging, creative and rewarding process that I decided to start a stationary company that specializes in custom design for weddings and parties as well as greeting cards. I have always been a fan of unique, creative, quirky and beautiful greeting cards! There is nothing better than finding the perfect card to give someone.

Love Love Me Do - Vday Card 002

Laura Giovannucci of Gucci Goodies: Gucci’s Goodies was something brewing inside of me for a long time, I always baked, enjoyed it and the gratification watching everyone else enjoy it too. In 2011 I decided, why not!? I created my own 12 cupcake flavors and mastered the recipes; I wanted to stick to simple home baked goods, nothing fussy. So my menu focuses on cupcakes, cookies, pies and cheesecakes, I am always open to custom work for parties, allergies and holidays.

Guccis Goodies - lemon poppyseed cupcake

(5) How important is the DIY and craft culture in society right now?

Sarah Carter from Love Love Me Do:  I think as technology and mass produced goods continue to dominate the marketplace that unique, hand made or home made items become even more valuable. DIY craft culture is a way for people to hone in on the creative side of their brain – a facet of intelligence that can be often underrated but I think is so important.

Laura Giovannucci of Gucci Goodies:  Extremely, it’s a way to open your mind and creativity and have a finished piece you can be truly proud of.  I find more people want to take the extra step to save money, recycle and upcycle and there have never been more ideas to do so.  Plus when you DIY you get exactly what you want, totally custom.

(6) What do Etsy retailers offer that other retailers cannot?

Sarah Carter from Love Love Me Do:  Many shops on Etsy offer goods that can be personalized or customized and make very special unique, memorable gifts. Furthermore Etsy is a way to interact with creative people from across the world. It really is a unique and special marketplace.

(7)  What would you suggest for someone who was looking to become involved in the Etsy community as a buyer and seller?

Laura Giovannucci of Gucci Goodies:  As a buyer, I would suggest to take your time.  There is so much to see and search for.  If there is something you don’t see; do not be afraid to ask a seller what you are looking for because everyone is so helpful. As a seller: pictures, pictures, pictures!  They are your friend and the window to the buyers window shopping.

(8) With Valentine’s Day coming up, tell me why DIY and Etsy is the way to go?

Laura Giovannucci of Gucci Goodies: If you are looking for something custom for a loved one with a name or sports team on it, Etsy is perfect!  Or with Gucci’s Goodies, we have custom flavors and colours for that special someone that will reflect on a special moment or memory they had.  Etsy and DIY show the receiver that you took time to think of something personal and special and it was made with love and care.

Guccis Goods

Sarah Carter from Love Love Me Do: Easy. It is personal! There is no better way to say “I love you” that giving someone a gift that is customized, personal, hand selected, hand made, unique, memorable and thoughtful

Love Love Me Do - Vday card 001

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