photos by yuli scheidt
It’s Saturday morning and the smell of freshly fried dough has hit the air. If you’re in the Christie and St Clair area, then you might be smelling the sweet, delicious, mad-cookery of Sugar Mamma’s Mini Donuts at the Wychwood Barns Farmer’s Market every Saturday.
Say hello to Wade Vroom and Keith Barker, your two bad boys behind the mobile mini donut pop-up. We sat down together on Saturday morning during the Farmer’s Market and chatted about all things, well… donuts.
“When we originally sat down to come up with the concept for Sugar Mamma’s in 2009, we were seriously considering opening up a mobile coffee truck,” Keith tells me. However, a family member from Texas was already in the donut business in Texas selling mini’s at flea markets and farmer’s markets and they changed their concept. “We sat down and really thought about if we wanted to perhaps do coffee and donuts, but then we just decided, donuts – we’e doing it.”
Since then, their donuts have been a hit amongst all for their unique cooking and delicious taste. Each of the Mini Donuts are cooked in a organic coconut oil which gives them a unique taste and aroma then they are sprinkled with cinnamon sugar. “We’ve been working lately on making some new donut mixes that could be vegan, organic and/or gluten-free. We’re really committed to expanding the types of donuts we have but also trying to expand the different types of markets we will be attending,” Keith mentions. As it stands, the new mix uses a combination of coconut flour, brown rice flour, tapioca flour and chickpea flour.
Each order is made right in front of you and can cause much joy and delight to watch the donuts run down the line. Your donuts are then scooped up and put into a little baggy with both Wade and Keith mugs and the Sugar Mamma logo. When I ask them about the branding, they tell me, “Travis Murphy put together everything we have and he has made it look great. He’s a genius!”
Biting into your first Sugar Mamma’s donut is crisp, fluffy heavenly goodness. At first glance they may look like your average Tiny Tom Donuts, but these are much better and way more than average. On deck, they have been thinking about introducing different flavours (like cayenne pepper, for savoury folks) or perhaps a flavour of the month (in their next season), but as it stands, they are sticking with Cinnamon Sugar.
So what is in store next for Keith, Wade and Sugar Mamma’s? They would both love to see their pop-up turn into a potential food-truck but most importantly, taking the Sugar Mamma’s brand and donuts further. “We love what we do and we want to continue doing it and pushing ourselves.”
Visit your Sugar Mamma every Saturday at the Wychwood Barns.Tags: artscape wychwood barns, Cinnamon Sugar, CNE, Coconut Oil, donut, Doughnuts, Farmer's Market, fat girl food babes, fat girl food squad, Flea Market, gluten free, Keith Barker, Mini Donuts, Mobile Food, ontario, organic, Pop Up Food, Street Food, Sugar Mamma's Mini Donuts, The Stop Community Food Center, The Stop Farmer's Market, Tiny Tom's Donuts, toronto, toronto underground market, Travis Murphy, vegan, Wade Vroom, where to eat in toronto, Wychwood Barns